Contemporary artisans, in addition to their creativity and talent, are distinguished by their use of new technologies and digital innovation in both production and communication and sales  processes. Technology is a valuable ally of the craftsman, a means of improving the quality of work  and protecting traditions, rather than a substitute for manual skill.

Modern craftsmanship, the result of the continuous dialogue between ancient traditions and  innovation, creates products with value beyond mere functionality. The relationship between craft  product and beauty is inseparable even today.

Artisan knowledge can be said to be contemporary because it has been shared and passed down  over time, from the past to the present. Arron has been making leather goods since 1976, using  techniques from the past but with tools from the present.

The workplace is not simply a physical space, but an integral part of the local area and community  life, a symbol of artisan identity and tradition.